Sedels: A Shopify Storefront For A Family-owned Handcraft Store
CONTEXT
My client was a family-owned business specializing in hand-crafted children's items imported from artisans abroad. They sold their products in person at seasonal fairs, cultural festivals, and conferences, which left the business vulnerable to unpredictable disruptions and impacted income. To address this and expand their reach, they needed a digital storefront that would reflect their brand identity, build trust with first-time customers and function reliably with minimal technical upkeep.
GOALS
Establish a reliable online sales channel, reflect the brand story, enable self-sufficiency for the business owner and deliver an intuitive user experience across devices.
APPROACH
The owners and I chose to build their online store on Shopify, so they could take advantage of its e-commerce features and manage the site independently. I sought to balance an easy to navigate online shopping experience with rich story-telling that reflects the business' warmth, story and mission.
WHAT MY CLIENT SAYS
I had a great experience working with Esma. Even though I can be quite indecisive, she guided me kindly and patiently throughout the process. She created a clean, beautiful website and offered tasteful suggestions whenever I felt unsure. I appreciated her taking initiative at times, and we were always able to find common ground when needed.